FC Basic Expectations

  • What does being self-employed involve? From registration and taxes to ongoing costs and administrative tasks – we explain everything you need to know.

  • What is an offer? We'll discuss how to create a compelling offer, promote it successfully, and ultimately sell it.

  • Target groups: Who are your customers? Why people buy and from whom. Here you will learn the basics of marketing psychology.

  • Digitalization & online presence : How do you use digital tools and platforms? We work out how you can use digital channels and social media efficiently for your business.

  • Workload & Practice : What psychological pitfalls lie in wait for many self-employed people, and how can you avoid them? Knowing these stumbling blocks is crucial to long-term success.

  • Financial freedom : Why it is now easier than ever for women to become financially independent – ​​and how you can achieve this goal for yourself.

  • Self-employment as a woman : What are the main differences to male self-employment, and what special challenges and opportunities are there for women?

  • Important but rarely mentioned factors : We talk about essential aspects of self-employment that are rarely discussed but can make all the difference.

  • Fast rise, hard fall : Many people get off to a good start, only to fail later. Find out how you can build a self-employed business that grows steadily and supports you in the long term - without burning out.